Samafi brand design

About this work

Samafi is a brand identity project originally developed from scratch as part of my Graphic Design degree. The goal was to create a complete and cohesive visual identity, including the logo, color palette, typography, and supporting graphic elements. After the academic project was completed, the brand was adopted for my family's commercial business, allowing the identity to be applied in real-world signage, printed materials, and customer-facing assets. This project represents both my early experience in brand design and the opportunity to see an academic concept become part of a functioning business.